Teaching

Innovative Technologies for Digital Communication - L20


The Degree Course in Innovative technologies for digital communication provides theoretical and practical knowledge required in order to design interactive solutions in different areas. In a complex society where citizens use an increasing number of digital applications and services, it is necessary to put a focus on the users' needs in order to offer useful and innovative services.

The students can customize their study plan according to their interests and professional ambitions by choosing between two learning pathways: "Innovation and digital" and "Videogames".
 

Modality of attendance

The teaching activities are presential, but for eligible students it is also possible to participate in live streaming, interacting live with the classroom.


LEARNING PATHWAYS

Innovation and digital

The learning pathway Innovation and digital provides a multidisciplinary training on the basis of historical, social, cultural and economic themes with the purpose of developing the competencies required in order to critically analyze the contemporary scene in the field of media. Furthermore, the degree course provides the tools required in order to add value to the point of view of the users at all stages of the design of innovative digital applications. These phases include: identification of the needs of specific target users, the realization of the application prototype, the evaluation of its ease of use, the market launch through the different digital channels.

Il punto di forza del corso di laurea è la costruzione di una visione integrata su cosa significa fare innovazione, partendo da un’attenta analisi dei bisogni degli utenti (attraverso interviste, focus group, questionari, workshop interattivi, etc.) e dall’approfondita conoscenza delle numerose tecnologie digitali oggi disponibili (ad esempio il mondo dell’intelligenza artificiale).
The strong point of the degree course is the establishment of an integrated overview on the themes of innovation, starting from a thorough analysis of the users' needs (through interviews, focus groups, questionnaires, interactive workshops, etc.) and a thorough knowledge of the wide range of technologies currently available (for example, the development of Artificial Intelligence).

The learning pathway is the result of the collaboration of various research centres of the University. The students may be involved in projects focused on the implementation of new technologies at companies and institutions, with the purpose of bringing innovation and optimization to the processes related to all phases of production, administration and consumption.

 

Career opportunities 

INNOVATION STRATEGIST

Analizes the technologies available on the market, identifying the clients' needs and providing optimized interaction experience.

 

USER EXPERIENCE DESIGNER

Creates prototypes of a digital application, defining its functionalities and organization, realizing graphic elements and the visual identity, and validates said aspects with potential end users.

 

SOCIAL MEDIA MANAGER

Identifies the most suitable modalities of communication for a digital application, identifying the delivery channels. In particular, this professional figure defines the employment of the social media within the context of a broader communication strategy.

Subject

CFU

SSD

Contemporary history and media history

6

M-STO/04

Digital media law

12

IUS/09

Information technologies

12

INF/01

Psychology of innovation

6

M-PSI/05

Public speaking

6

L-LIN/12

Sociology of media and communication

6

SPS/08

Visual and digital media culture

6

SPS/08

Visual anthropology

6

M-DEA/01

Total I Year

60

 

Subject

CFU

SSD

Corporate and institutional communication

6

SPS/07

Digital economy and marketing

Introduction to economy

Digital marketing

Digital platforms marketing

6

6

3

SECS-P/06

SECS-P/08

SECS-P/06

Digital social research

6

SPS/07

Interactive storytelling

Introduction to digital and interactive narrative

Narrative design elements for videogames

6

6

SPS/08

INF/01

Internet studies and social media management

6

SPS/08

Media and religion

6

M-STO/07

Total II Year

51

 

Subject

CFU

SSD

Digital media design

6

INF/01

Entrepreneurship and innovation

6

SECS-P/08

Introduction to artificial intelligence

6

ING-INF/05

Media and gender

6

SPS/08

Writing for digital media

9

L-ART/06

Elective modules

12

 

Other language skills

6

 

Other skills

9

 

Stage

4

 

Final dissertation

5

 

Total III Year

69

 

Total

180

 


Videogames

Realized in collaboration with VIGAMUS Academy

The 'Videogames' course is the first learning pathway of its kind in Italy. The purpose is to provide an overview of the gaming industry and the skills required to build a career seizing the opportunity of a global and constantly growing sector.

The approach to education is based on the learning by doing philosophy, thus providing solid theoretical foundations that can be used to complete what is professionally required in the gaming industry. The course of study is enriched by qualified company internships and experimental workshops.

The 'Videogames' learning pathway ranges from the more technical and creative aspects related to game development (game design, concept art and art direction, 3D modelling and animation, programming, sound design and audio post production, interactive storytelling, etc.) to those related to business, concerning humanistic disciplines and economics (game publishing, marketing, communication, press office and PR management, journalism and video game criticism, product management, etc.).

The Degree Course is supported by a teaching staff featuring great professionals operating at the highest levels in Italy and abroad.

Career opportunities 

GAME DEVELOPER

Professional figure who participates in the development of an interactive work, either within a team or in external companies in outsourced or freelance basis.

 

OPERATOR IN THE COMMUNICATIONS SECTOR

Professional figure able to manage the corporate storytelling of a video game company and to collaborate effectively with various members of the specialized press (indie studies, major triple-A).

 

OPERATOR IN THE PUBLISHING/MARKETING SECTOR

This professional figure entails a set of roles in the video game publishing segment (publisher). This specific sector involves a wide range of professional profiles at various levels in the process of contracting, publishing, selling, distributing and promoting video game products of all kinds and for all formats (home console, personal computer, mobile). It can deal with various aspects of publishing, such as marketing operations with distributors and physical and digital retailers (Steam, GOG, App Store, Play Store, etc.).

 

OPERATOR IN THE EVENT MANAGEMENT SECTOR

Professional figure responsible for the planning and implementation of physycal and online events, at a national and international level, related to the production and publication of videogames.

Subject

CFU

SSD

Applied games

9

M-PED/03

Art direction and 3D Graphics I

6

ICAR/13

Integrated communication and entertainment industry

Management of public relations in a digital and social environment

Communications in the global entertainment industry

 

3

6

 

SPS/08

M-STO/04

Principles of Law in the game industry

6

IUS/09

Principles of game design I

6

L-ART/06

Sound design and audio post-production I

6

L-ART/06

History of videogames and videogame journalism

9

SPS/08

Principles of game development I

12

INF/01

Total I Year

63

 

Subject

CFU

SSD

Art direction and 3D Graphics II

6

ICAR/13

Concept art and graphics 2D

Concept art and basics of artistic direction

Graphics and 2D animation

6

6

SPS/08

INF/01

Economy of game industry and game marketing

Economy of game industry

Game marketing

6

6

 

SECS-P/06

SECS-P/08

Principles of game design II

6

L-ART/06

Localization of interactive multimedia work

6

L-LIN/12

Interactive narration

6

SPS/08

Public relations strategies applied to the interactive work

6

SPS/08

Total II Year

54

 

Subject

CFU

SSD

Elements of game publishing

6

SPS/08

Game production & studio management

9

SECS-P/08

VR Design and metaverse

6

ING-INF/05

Promotion of diversity and inclusion policies in the game industry

6

SPS/08

Further language skills

6

 

Optional Subjects

12

 

Further knowledge for the transition into the labour market

9

 

Internships

4

 

Final Dissertation

5

 

Total III Year

63

 

Total

180

 

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