The Bachelor's Degree in Innovative technologies for digital communication allows to acquire the theoretical and practical knowledge necessary to engineer interactive solutions (digital applications, websites, etc.) for different fields of application. In a society where people interact through an increasing number of digital applications and different technologies, it is necessary to provide services that focus on the needs of those who will use them, in order to offer a truly useful and innovative service.
Students may personalize their learning pathway according to their interests and career ambitions by choosing between two curricular orientations Innovation and Digital, and Videogames.
Method of attendance
The teaching activities are presential, but for eligible students it is also possible to participate in live streaming, interacting live with the classroom.
Innovation and digital
The Innovation and digital learning pathway, offered in the degree course in Innovative technologies for digital communication, provides a multidisciplinary education oriented towards considering the users' point of view at all stages of the design of innovative digital applications. These phases include: the identification of the needs of the specific target users, the creation of the application prototype, the evaluation of its user-friendliness, and the market launch through different digital channels.
The strength of this degree course is the construction of an integrated vision of what it means to innovate, starting from a careful analysis of users' needs (through interviews, focus groups, questionnaires, interactive workshops, etc.) and from an in-depth knowledge of the numerous digital technologies currently available (not only mobile technologies but also, for example, related to the world of Internet of Things, Artificial Intelligence and Big Data).
The course of study is enriched by collaboration with the university's research centres. The majority of the teaching staff si in fact researchers who involve students in projects focusing on the application of new technologies at corporate, institutional and social level, with the aim of bringing innovation and optimisation to production, administration and consumption processes.
Analizza ciò che è già presente sul mercato, individuando ciò di cui gli utenti hanno realmente bisogno e identificando, sulla base di questi elementi, la migliore esperienza di interazione.
USER EXPERIENCE DESIGNER
Creates digital applications, defining their functionality and organisation; creates the graphic and visual identity elements and validates these aspects with potential end users.
SOCIAL MEDIA MANAGER
Identifies the most suitable communication methods for the digital application realised, identifying the channels through which the massage will reach the target users. In particular, the social media manager defines the use of social media websites within a broader communication strategy.
Piano di studi curriculum Innovation and Digital
|Sociology of Media and Communication||SPS/08||6|
|Visual and Digital Media Culture||SPS/08||6|
|Digital media Law||IUS/09||12|
|Psychology of Innovation||M-PSI/05||6|
|Contemporary History and Media History||M-STO/04||6|
|Media and Religion||M-STO/07||6|
|Corporate and Institutional Communication||SPS/07||6|
|Digital Economy and Marketing||SECS-P/06||9|
|Digital Economy and Marketing||SECS-P/08||6|
|Digital Social Research||SPS/07||6|
|Digital Media Design||INF/01||6|
|Social Media Management||SPS/08||6|
|Introduction to artifical intelligence||ING-INF/05||6|
|Entrepreneurship and Innovation||SECS-P/08||6|
|Writing for Digital Media||L-ART/06||9|
|Other Language Skills||L-LIN/12||6|
|Elective modules / Optional group||12|
|Elective skills /Optional group workshops||9|
Realized in collaboration with VIGAMUS Academy
Programme Leader Prof. Marco Accordi Rickards
The Video Games is the one of a kind in Italy. Its aim is to provide an overview of the gaming industry and the skills needed to pursue a career, taking advantage of the opportunities of a global and constantly growing industry.
The approach to training is based on the learn to do philosophy: providing solid theoretical foundations employable to carry out all the tasks required in the gaming industry. The course of study is enriched with qualified company internships and experimental workshops.
The Videogames learning pathway ranges from the more technical and creative aspects related to game development (game design, concept art and art direction, 3D modeling and animation, programming, sound design and audio post-production, interactive storytelling, etc.); to subjects related to business, or related to the umanistic and economic areas (game publishing, marketing, communication, press office and PR management, video game journalism and criticism, product management, etc.).
All the members of the teaching staff are leading professionals working at the highest levels of the industry in Italy and abroad.
The professional figure participating in the development of an interactive work, either within a team or in external companies on an outsourcing or freelance basis.
EXPERT IN COMMUNICATION
This is a professional figure capable of managing the corporate storytelling of a video game company and communicating effectively with the various press contacts of the companies in the sector (from indie studios to triple-A majors)..
EXPERT IN THE PUBLISHING/MARKETING SECTOR
This profile includes a set of roles in the video game publishing segment (publisher), a sector employing many professionals involved at various levels in the process of contracting, publishing, selling, distributing and promoting video game products of all kinds and for all formats (home console, personal computer, mobile). Upon completion of the course, the student will be able to deal with various aspects of publishing, such as marketing operations with distributors and physical and digital retailers (Steam, GOG, App Store, Play Store, etc.).
EXPERT IN THE EVENT MANAGEMENT SECTOR
This professional figure deals with the conception and implementation of local and international events related to the production and publication of video games (both physical and online).
Learning pathway - Videogames
|Game Development I||INF/01||12|
|Video Game History and Journalism||SPS/08||9|
|Game Industry Law||IUS/09||6|
|Integrated communication of the entertainment industry||SPS/08||3|
|Integrated communication of the entertainment industry||M-STO/04||6|
|Sound Design and audio post production||L-ART/06||6|
|Art Direction and 3D Graphics I||ICAR/13||6|
|Game Design Elements I||L-ART/06||6|
|Game Design Elements II||L-ART/06||6|
|Public Relations Strategies Applied to Interactive Works||SPS/08||6|
|Multimedia Localization of interactive works||L-LIN/12||6|
|Concept Art and 2D Graphics||SPS/08||6|
|Concept Art and 2D Graphics||L-LIN/12||6|
|Games Industry and Game Marketing Economics||SECS-P/08||6|
|Games Industry and Game Marketing Economics||SECS-P/06||6|
|Art Direction and 3D Graphics II||ICAR/13||6|
|Game Production & Studio Management||SECS-P/08||9|
|Valuing diversity and inclusion policies in the Games Industry||SPS/08||6|
|Internet of Things||ING-INF/05||6|
|Game Publishing - Elements||SPS/08||6|
|Additional linguistic knowledge||L-LIN/12||6|
|Optional group - workshop||9|
Elective Modules Innovation and Digital / Optional Group
|Innovative Start up Creation||SECS-P/08||6|
|Language and culture||L-LIN/01||6|
|Media and gender||6|
Optional Group - Videogames
|Game Development II||INF/01||6|
|Sound Design and Post Production II||L-ART/05||6|
Elective skills / Optional group Innovation and digital
|Human Computer Interaction||3|
|Digital Filmmaking and Video Production||3|
Optional group - Videogame workshops
|Marketing and Communication||3|