Academic Collaboration
ACCADEMIA DEL LUSSO
Purposes of the Master
The aim of the Master in LUXURY MANAGEMENT is to provide the knowledge necessary for developing and managing strategic approaches to luxury goods, placing luxury at the center of a cross-disciplinary reexamination of production. The master explores the dynamics of business processes, with a particular focus on customer relations and demand patterns, utilizing the most advanced tools for psycho-socioeconomic research and analysis in the classroom. The Master has an international vocation, as luxury and its derivatives have significant global relevance.
Target Students
Manager of Luxury Good System: Export Manager, Retail Manager, Luxury Sales Assistant, Luxury Product Manager, Luxury Store Manager.
Didactics
The Master, established pursuant to Ministerial Decree 270/2004, lasts 12 months and requires a total of 1500 hours, divided as follows:
- In-person synchronous classes: to interact directly with the professors according to a scheduled calendar.
- Independent study and research activities: to independently explore and reinforce the content learned throughout the Master’s programme.
- Practical exercises and mid-term assessments: to evaluate learning progress and form part of the assessment process.
- Project work: to actively apply the content learned during the programme.
Master
The final exam consists of the preparation and discussion of a project based on a practical case study, to be presented in person before a committee. Upon passing the exam, the Master will be awarded.
Tuition Fee
The annual tuition for the registration to the Master is € 21.350,00
Registration
Students wishing to enrol may request an appointment with the Orientation Office by calling +39 06 3400 6000.
Faculty
The Internal Faculty consists of university professors and professionals with many years of proven clinical and scientific experience in the disciplines covered by the programme, ensuring a high standard of education and a seamless integration of research, teaching, and clinical practice.
Admission Requirements
Bachelor's Degree or Master's Degree (or an equivalent qualification attained after completing at least 15 years of total schooling or university studies for non-Italian students)
Director of the Master
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Stefano Dominella
Docenti
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Stefano Dominella
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Edoardo De Giorgio
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Janet De Nardis
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Luca Giannini
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Francesca Laudati
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Emiliano Marinelli
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Tiziano Milani
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Laura Pannocchia
PROGRAMME
Subject 1 - Global Perspectives
• The History and Geography of Luxury
• Elements of Cultural Anthropology
• Supply chain & Operation
• Corporate and contract law
• Market Analysis
Subject 2 – General Principles of Luxury Goods
• Theories and Techniques of Mass Communication
• Made in Italy and international luxury markets (customers and markets)
• Product Creativity and Innovation (Theories and Techniques)
• Design & Packaging of Luxury Goods
Subject 3 – Luxury Marketing
• Luxury international marketing
• Marketing and Promotion of the Local Area
• Luxury Goods Marketing
• Luxury market research
• Luxury economics & Finance
• Workshop on Luxury Fashion Trends
Subject 4 - Luxury consumers
• The Psychology and Sociology of the Discretionary Consumption of the Image of Luxury Goods
• Consumer behaviour
• Profile of Luxury Consumers: Passion-Driven Strategy
Subject 5 - Luxury media relations and communication
• Fashion and Luxury Journalism
• Public Relations in the Luxury Industry
• Luxury advertising
• All luxury products
• Creative Marketing Workshop
• Organization and sponsorship of major luxury events
• Brand & Event
• Luxury Brand Engineering Communication Strategies
• Ecommerce management
Subject 6 - Luxury goods management
• Distribution Policies for Luxury Goods
• Luxury goods managemnet
• Legal framework governing international protection of luxury goods and import/export
• Luxury goods in the B2B sector
• Luxury retailing
• Regional Marketing Workshop: Styling and Visual Merchandising
• Clothing and accessories
• Jewels and watches
• Luxury Megatrends
Other Activities
Workshops
Visits to museums and showrooms, analysis of fashion and luxury venues.
Brand Lab
Meetings with the business community.
Seminars
In-depth seminars with professionals from the fashion and luxury industry.
Stage