Pre-Registration
Starting Date - February 2021
The beginning of the Master is susceptible to the variation in the light of the epidemiological emergency and/or the achievement of the quorum of the enrolled students.
OBJECTIVES
The aim of the Master in Service Innovation & Digital Transformation is to challenge employees of public and private companies, creating the conditions to develop the knowledge, skills and attitude required to be able to innovate using digital technologies to meet challenges in the services sector.
Upon successful completion of the Master, the students will be able to face complex problems, identify possible solutions and design concrete proposals.
The aim of the Master is to train professional figures able to apply transversal knowledge to the development of innovations for a wide range of business professions such as: Social Innovator, Digital Innovator, Data Project Manager, Open innovation & Services Designer, Prospective Analyst, New Business Model Manager, Resilient Manager e Creative Technologist.
REGISTRATION AND ACCESS TO THE MASTER
Admission
The candidates of the Master must be in possession of a Bachelor's Degree (minimum requirement for the admission to the Academic Master), a Specialist Degree, Master's Degree and/or a Degree of the Old Order issued by one of the Universities of the Italian Republic or an International Academic Institution providing equivalent study titles.
The candidates who attained an academic title abroad must be in possession of a declaration of the title attained, issued by the competent diplomatic representatives of the country where the aforementioned title was attained.
Tuition
The annunal tutition fee for the access to the Master amounts to € 10.000
Enrollment
Students who wish to enroll in the course may request an appointment with the Orientation Office by dialing the following number: +39 06 94802282
LINK SWITCH FORMULA
For the Academic Year 2020/21 Link Campus University, has designed the Link Switch Formula to meet the changing needs of students by offering high-level instruction and a safe learning environment. You can choose between the Smart formula, which will allow you to follow all the lessons live from your computer in live streaming modality, and the SafeClass formula, which is in presence-based modality, implemented in a mini-classes of up to 25 students. You may switch from one to the other mode at any time, according to your needs.
PROGRAMME
UNIT 1 - Innovation scenarios
40 hours
- Principles of innovation
- Innovative technology
- Digital transformation
- Innovation economy
- Innovation psychology
UNIT 2 - Innovation strategy
40 hours
- Megatrend
- Innovation - related programmes and policies
- Service innovation strategy
Unit 3 – Transformation analysis (28 hours + 12 workshop)
40 hours
- Digital processes and technologies for the collaboration and the involvement in organizations
- Data analytics in service
- Workshop: Establishing innovation scenarios
UNIT 4 - Conceptualization of services (52 hours + 20 hours workshop)
72 hours
- Service design
- Value creation
- Interaction design I
- Workshop: Designing the interaction in innovative services
UNIT 5 - Design of innovative proposals (56 hours + 20 hours workshop)
76 hours
- Customer & user experience
- Interaction design II
- Visual design
- Workshop: prototyping innovative services
UNIT 6 - Communication and marketing (72 hours + 24 hours workshop)
96 hours
- Digital marketing
- Community management
- Social media strategy
- Digital & interactive storytelling
- Engagement & gamification
- Workshop: creating and realizing a marketing and communication plan
Project work
15 CFU
Each candidate of the Master is required to create a Project Work related to the themes developed in the course.
The aim of the final project is to propose one or more innovative solutions through the in-depth analysis of context variables, processes and application models. As a matter of fact, the project may relate to both the innovation of an activity and the change of an organizational structure, or rather the creation of a new operational procedure.
The PW may be individual or collaborative, in the latter case the individual contribution will be the subject of a specific evaluation.