Cultural Heritage Management - X edition

II level
1 Year
Alternate weekends (Saturday and Sunday)
Blended (50% in presence and 50% online)

Registration is Open
Spring 2022

INPS Scholarships

Selective procedure Master Executive INPS 2021-2022



The aim of the Master is to train candidates who are already working or intend to work within the field of cultural heritage, both in the public and private sector. The purpose of the learning pathway is to provide the competencies and skills required to adopt a management vision and develop innovative models for the organization and valorization of the inestimable artistic-cultural heritage of our Country.

Therefore, "valorization" is not intended as an abstract concept, but rather as a well-defined target for a well-structured strategy implying the integration of the candidates' competencies in art history, archeology and architecture with newly-acquired skills in communication, marketing, the use of new technology, the activation of relations and synergies with the turistic area, audience development, the optimization of the relationship between public and private, the ability to attract financial resources, a new cultural accessibility and, more in general, the acquisition of competencies in administrative and financial management.

Target students and career opportunities

Upon completion of the Master, the candidates may aspire to the following positions:

  • Museum Director
  • Manager of private institutes providing cultural services
  • Consultants for public institutions in charge of managing and valorizing the cultural heritage
  • Curators and organizers of exhibits and events
  • Developers of innovative cultural products
  • Managers of cultural institutions and creative industries
  • Experts in marketing and communication within the field of cultural heritage


Applicants to the Master in Anti-corruption must have attained a Specialist Degree, a Master's Degree, and/or a Degree of the Old System, obtained at a University of the Italian Republic; as well as another equivalent Higher Institute, or a degree attained at an International University, provided that said Degree Title is legally recognized in Italy.


Annual Tuition

The annual tuition fee, without financial benefits, for enrolling in the Master's program is € 10.000


Students who wish to enroll may request an appointment with the Orientation Office, at the following number +39 06 94802282.

Scientific Director

Prof. Lorenzo Soave
Director - Museum Organization and Exhibitions MUNUS ARTS & CULTURE

Lorenzo Soave

Cristiana Collu

Stefano Casciu

Rossella Vodret

Marco Di Fonzo

Rita Cosentino

  • The locations of culture: history, the present and the future scenarios: the reforms of the MiBACT and the post-Covid era
  • Overview: actors, institutions related to Cultural Management; organizational aspects
  • The national museum system
  • Analysis of the macro-environment, environmental criticities and risks factors for the heritage conservation
  • Management of financial assets, as well as human and financial resources
  • Financial reports, administration, economics of culture
  • Cultural heritage and local institutions: cultural programming and valorization of the territory
  • The relationship between tourism and culture: valorization of cultural location through the revival of tourism
  • The fairs dedicated to cultural heritage:Rome Museum exhibition
  • The Comando Carabinieri for the Protection of Cultural Heritage
  • The direction of museums and monuments: the Mausolem and the Palace of Teodore in Ravenna
  • The direction of the Unesco archeological sites: the Museum and the Etruscan Necropolis of Cerveteri
  • Museums with special autonomy: the National Gallery in Rome
  • Research, administration and management of museum collections
  • Museology, museography and museums settings
  • Museums: the institutional communication
  • IThe role of private businesses in museums: museum business plans and services to the public
  • Il Museum Shop: editoria d'arte e merchandising
  • the Museum Shop: art publishing and merchandising Museum education
  • Cultural heritage and accessibility
  • Marketing for cultural heritage
  • Cultural heritage and the digital world: Social Media Marketing
  • Visual Merchandising: techniques and marketing strategies
  • Press Offices and cultural heritage
  • Channels and tools for communication: organization and communication management
  • Italian Museums and digital services; technology as a form of "edutainment"
  • From audioguides to augmented reality in museums
  • Technological research in cultural heritage
  • Multimedia exhibitions for dissemination and exploitation of cultural venues: the Domus Aurea
  • Technology for the support of cultural heritage: drones
  • Restoration and artistic diagnostics
  • The life of an artist
  • Contemporary art: the relationship between artists, art historians and institutions
  • Art galleries and art fairs
  • The Mibact and the import-export of art works
  • The Auction Houses
  • Collections: private collections and corporate collections
  • Investing in art
  • Organization of exhibitions and cultural events
  • Curating an exhibition
  • Economic-financial planning and organization of an exhibition
  • Management of loaned art works
  • The coordinated image of an art exhibition
  • Transportation and insurance
  • The organization of an art exhibition
  • Art catalogues
  • Turnkey exhibitions
  • European Funds
  • Next generation Italia
  • Local, regional and national tax policies
  • Funding and opportunities for cultural companies and third sector
  • Grant Making

Each candidate of the Master is required to create a Project Work related to the themes developed in the course.

The aim of the final project is to propose one or more innovative solutions through the in-depth analysis of context variables, processes and application models.

The PW may be individual or collaborative, in the latter case the individual contribution will be the subject of a specific evaluation.


For the Academic Year 2020/21 Link Campus University, has established the Link Switch Formula to meet the changing needs of students by offering high-level instruction and a safe learning environment. You can choose between the Smart Option, which will allow you to follow all the lessons live from your computer in live streaming modality, and the SafeClass Option, which is in presence-based modality, implemented in a mini-classes of up to 25 students. You may switch from one to the other mode at any time, according to your needs.

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